Lidl Inisvale Selection Irish Hereford Fillet Steaks scooped a major UK Gold accolade at The Grocer’s annual awards held in London’s Hilton Park Lane.
A shortlist of 350 products from a record 1,400 products made it through to the second round of judging with Lidl’s Inisvale Selection Irish Hereford Beef Fillet Steak winning the top Gold Award. Hereford Beef is of excellent meat eating quality, known for its tenderness and flavour. Slaney Foods International based in Co Wexford, work in partnership with the Irish Hereford Breed Society and its sister company Linden Foods Dungannon to provide Certified Quality Irish Hereford Beef for the Lidl Hereford range. “We are proud to be the suppliers of the sustainably produced, award winning Lidl Inisvale Selection Irish Hereford Fillet Steaks” commented Rory Fanning, Slaney Foods – Managing Director.
It has been another great year for Slaney, Linden and Lidl on the awards front. Lidl has been making great strides with their own label brands and is growing from strength to strength with Slaney Foods & Linden Foods, the market leaders in fresh meat processing.
“We are delighted to be able to win this UK Gold award for the Inisvale Hereford Fillet Steaks with our retail partner Lidl. We set very high standards across our entire process. We have an exceptional supply chain with a dedicated and passionate farmer network. Our people our extremely skilled and we have an excellent NPD department that work alongside our customers to bring these mouth-watering products to the shelves at affordable prices.” Commented: Gerry Maguire, Linden Foods – Managing Director
Liam Casey, Lidl Ireland Commercial Director said: “We are very proud to win such a prestigious award. The competition was extremely high and to be crowned with a Gold category is a glowing endorsement for our product. To hear that both the consumer and a panel of experts voted for our Inisvale Hereford Fillet Steaks is immensely satisfying. We work together with Slaney Foods & Linden Foods to develop new and exciting products for our customers. Our Inisvale Hereford Selection is our premium red meat offering, produced from the very best local beef.”